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The Survey Research Handbook, Third Edition, by Pamela L. Alreck, Robert B. Settle
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The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
- Sales Rank: #442738 in Books
- Published on: 2003-11-24
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .80" w x 7.30" l, 1.61 pounds
- Binding: Paperback
- 496 pages
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Most helpful customer reviews
0 of 0 people found the following review helpful.
It's an excellent book
By Karen Maury
It's an excellent book very easy to read and understand. Especially if you don't know anything about surveys.
0 of 0 people found the following review helpful.
Five Stars
By Jordan Ganz
Useful, helped with my business class.
2 of 2 people found the following review helpful.
very complete
By Cat
This is a very complete resource for survey research, if that's you're thing. Covers sampling, the instruments themselves, and collection and processing.
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