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What is ACORN, the "Boston Box", psychographics? Every trade and profession has its own special language and jargon and marketing and advertising are no exception to this rule. Indeed many would claim that marketing and advertising are responsible for a large proportion of the new terms and idioms introduced into the language of business in recent years. In this second edition, many terms which turn up in every-day language are explained. Extended explanations and diagrams are provided for all the basic ideas and concepts which are the foundations of modern marketing practice, together with definitions of terms in less common usage.
- Sales Rank: #12026948 in Books
- Published on: 1984
- Binding: Hardcover
- 217 pages
About the Author
Michael J Baker is Emeritus Professor of Marketing at the University of Strathclyde where he founded the Department of Marketing in 1971. He is the Author/Editor of more than fifty books, most recently the Fifth edition of Marketing Strategy and Management (2014), and over 150 academic Chapters and Articles. He is the Founding Editor of the Journal of Marketing Management and currently Editor of the Journal of Customer Behaviour and the new journal Social Business.
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